Forrester TEI Partner Opportunity Study - Microsoft 365 Business

Microsoft 365 Business, Microsoft’s comprehensive productivity, security, and device management solution tailored for small and medium-size businesses (SMBs), has grown significantly in market awareness, customer adoption, and business capabilities since its market introduction in late 2017. The SMB space, traditionally seen as financially conservative, slow to adopt new technologies, and difficult to pursue due to its highly variable needs, price sensitivity, and challenging sales cycles, represents a whitespace market opportunity for Microsoft partners. As SMB technology budget holders and decision-makers move away from a strategy of sweating their IT assets toward a more strategic and active approach to technology adoption, Microsoft partners can capitalize on growing IT budgets and accelerated refresh cycles